Last updated 01 February 2020

We are committed to protecting your privacy, and support a general policy of transparency about how we collect, use and disclose your personal information. We provide the policy below in English only to avoid any potential misinterpretations caused by translation.

The purpose of this Privacy Policy is to inform you about A&EM Hotel Group practices relating to the collection, use and disclosure of personal information that may be provided through access to or use of our websites or hotel services and related products or that may otherwise be collected by us. By staying at our hotel and using related products and services, or by visiting our website, you consent to the collection, use and disclosure of your personal information (as defined below) in accordance with the following terms and conditions.

This Privacy Policy also explains how you can contact us if you have questions about, want to make a change to or delete any personal information that A&EM Hotel Group may be holding about you. We recommend that you take the time to read this Privacy Policy and refer to it for future reference.

For the purpose of this Privacy Policy, "Personal Information" means information about an identifiable individual. We collect information that can identify you personally, such as your name, mailing address, telephone number, email address, credit card information, etc. (“personal data”) only when it is voluntarily provided to us by you or by a third party (such as a travel agency) on your behalf. We collect personal data when it is provided through forms on our websites, mobile applications, over the phone, through physical mail or e-mail, or in-person.

This website does not collect, save or store any personal data from you while you simply browse this website, unless you voluntarily and intentionally provide it to us (for example, by making an online booking or requesting further information). Our servers automatically collect certain technical, non-personal information when you use our websites or mobile applications (“usage data”). Technical data may include your browser type, operating system, page views and clicks, IP address, unique device ID, and referral URLs.

Contact information (Eg. name, address, e-mail address and telephone number)
Proof of identify (such as a signature, ID or passport number)
Financial and billing information (such as credit card number/ expiration date and credit history)
Hotel stay information

Create a guest profile
Make reservations, requests and payments
Offer personalised interactive communication
Offer timely and reliable services
Register you as a member of Rewards programme
Develop, manage, protect and improve our services
Communicate new products and services
Enable payment for our products and services
Collect outstanding debts
Assist in the investigation of/or comply with applicable law, obey judicial orders, cooperate with law enforcement authorities, or prevent any suspected illegal activities
Act in respect of an emergency that threatens the life, health or security of an individual

Except with your consent, we will not sell, license, trade or lease your personal information to or with other entities. We may share personal information with third parties and/or business associates engaged to assist us in providing services to you or to carry out one or more of the purpose described above. A&EM Hotel Group reserves the right to disclose personal information to a third party if a law, regulation, search warrant, or court order legally requires or authorises us to do so.

We employ reasonable and current technical, administrative, and physical safeguards that are designed to prevent unauthorized access, maintain data accuracy, and designed to ensure correct use of Personal Information. We use commercially reasonable technical measures to protect personal data in our possession, and our website uses secure socket layer (SSL) encryption technology to help protect the privacy of credit card information, name, address, email and other sensitive information you provide to us.

A&EM Hotel Group reserves the right to disclose and/or transfer personal information to a third party in the event of a proposed or actual purchase, sale (including a liquidation, realisation, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any part of A&EM Hotel Group in order for you to continue to receive the same products and services from the third party.

We collect personal information about you only when you voluntarily provide it. Typically, we will seek consent for the use or disclosure of your personal information at the time of collection. In certain circumstances, consent may be sought after the information has been collected but before use (for example, when we want to use information for a purpose not previously identified). The form of consent that we seek, including whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations of the individual in the circumstances.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. If you wish to withdraw your consent at any time, please contact in writing at We will inform you of the implications of withdrawing consent.

We will not, as a condition of the supply of a product or service, require you to consent to the collection, use or disclosure of information beyond that required to fulfill the explicitly specified and legitimate purposes for which the information is being provided.

We may update this policy from time to time. Please review this site to stay updated. Your continued use of our site after we make changes to this policy is deemed acceptance of those changes.

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